Having a website is crucial when you need to promote your brand and generate sales. If you have an online store, it drives revenue making your company viable. If you’re offering a service, your website is the best tool to demonstrate your expertise, regardless of what you’re selling or offering, your site should provide the solutions you offer.
Apply the basic branding principles
When you hire a web design company to build your website first you must choose a memorable domain name. It should correlate with your business name, and then make sure that the include your tagline, logo and brand symbols. Make sure that the overall design is attractive. It must be consistent with the design you used in your shop’s physical location and other marketing materials.
Build it with CMS
It’s the norm of having a website. Marketing agencies build sites on Joomla, Wordpress or Drupal for their clients. The most popular and the easiest CMS or website builder that you can use is Joomla.
You need to have a CMS so you can easily update your site’s content and integrate other functionalities, like eCommerce or newsletters with your website.
Has to be user-friendly
Your site has to offer the best user experience so your visitors can easily navigate. It should be easy to understand and use. The basic things that your site should have will include easy searches, buying process, accurate product descriptions, and personalized recommendations, among others.
You must have a responsive design
responsive design is not an option to do it or not today responsive design is a must because more and more people are searching using their mobile devices. That said, your site must be responsive so it’ll still look great when viewed on a tablet or a smartphone. This factor is vital to improving your search ranking as Google made it clear that mobile-friendliness is a critical search engine factor.
Engage with Your customers and visitors
SEO is effective in driving traffic to your site. But it’s just a first step. You also need to engage with your visitors to retain them. You may add social media buttons to convert them into followers and give them the opportunity to share your content or offer your visitors a subscriber form or a button for an email list. These are great in capturing them for ongoing communication and retain them as long-term readers or clients.