Responsive website design is an advanced method to present the coding and design of a website that provides the users the best ability to navigate, read, resize, scroll, and viewing experience from simple desktop, to any other device such as tablets, mobile phones, and laptops.
As the use of smartphones and tablets grow, it has become essential for web designers to opt for responsive web design to regulate the incoming traffic to their website. Furthermore, there are also SEO benefits of ensuring that your website is responsive. This means that your website can get a better ranking in search engines if it has a responsive design. How? Listed below are some of the benefits of responsive web design for SEO:
Google favors a responsive website: The websites with a responsive design would have similar HTML and URL codes even when they are accessed over various/multiple devices. This makes it much easier for the Google bots to crawl, search, and organize the content of your website. In order to learn more, you can check out some of the websites with high ranking and carefully observe what a responsive web design employs.
Bounce Rate: The aim of search engines such as Google is to send their searchers to websites that are relevant to their search query and provide them with useful information. When visitors go through your website and return to the SERPs, it sends Google a signal about how useful your website was in helping people. If a mobile site doesn’t work properly, visitors are less likely to visit it again and they will look for alternatives. This will increase bounce rate and lead to a drop in rankings. However, with a responsive web design, websites will be compatible with all devices and visitors will have no problem at all.
Boosts User Experience: A responsive website offers enhanced user experience. The user experience greatly affects the SEO (Search Engine Optimization). If your website can provide good browsing experience for visitors, there are greater chances of it to rank higher of SERPs.
Easy to update or change: when using a website with a responsive design, making updates across various devices is much easier, since you only need to modify the coding on one URL. This comes really handy when you need to make quick changes to your website content.
Improve UX: With a responsive web design, when someone links to your primary site, they are also linking to your mobile website. It is very easy for a visitor to connect to the main webpage from the mobile version by just clicking on the link provided. This can be extremely beneficial for SEO purposes as all links go to a single URL and offers a brilliant user experience to all visitors.
Website Rank: If your website doesn’t have a responsive design, it can suffer from high bounce rates. This can have a negative impact on the overall ranking of your website in search engine results. On the other hand, if you have provided a responsive website design, you can get a good rank for your website in search results and this can also boost traffic.
So, whenever you’re designing a website, or getting your website designed by a web designing company, you have to keep 3 major things as your priority: money, time, and the browser needs, which can be achieved through a responsive web design.